Why work with CPG GAPS?
The benefits for CPG manufacturers:
Measurable ROI
CPG GAPS drives measurable ROI by closing store-level distribution gaps, turning sunk listing costs and marketing spend into incremental sales and stronger profits across chains.
Greater Coverage
CPG GAPS targets 100% of stores in retail chains to maximize distribution. It doesn’t matter where the distribution gaps are, if they represents opportunities for your brand, we’ll engage them.
Higher Contact Frequency
CPG GAPS delivers higher-frequency store manager contact through email and phone, engaging monthly versus 1–2 in-person visits annually from traditional merchandising reps, ensuring timely follow-through.
Self-Funding Potential
CPG GAPS can become a self-funding solution, where incremental profit from expanded store distribution offsets service fees, creating growth without adding net new costs for brands.
Collaborative Relationships
CPG GAPS builds relationships with store managers by listening to their needs. respecting their time, and understanding their specific requests, priorities and store targets.
Aligned Values
CPG GAPS makes a donation to Local Food Banks for every gap closed. Our social mission, values and support are aligned with the Store Manager’s as well as the Canadian grocery industry’s.
Focused Action
CPG GAPS focuses our action on 1 thing – closing distribution gaps, strategically prioritizing stores that service the largest population centres and could be selling your products, but are not.
Common Client Goals
CPG GAPS brings non-competing brands together that have common goals – to close the distribution gaps at specific stores in the same chains, sharing and minimizing costs per store engagement.