P - Planogram Gaps

• Flashbacks: Do you relive the horror of walking into a store and not seeing your product on shelf—though it’s supposed to be there?

• Nightmares: Do you wake up in a cold sweat dreaming of empty facings and phantom shelf tags?

• Memory Gaps: Do you struggle to remember which stores “forgot” to put your SKU in the planogram—or are you just blocking it out?

• Anxiety: Do you avoid walking the aisles of your retailer for fear of what you won’t see?

Treatment: CPG GAPS verifies compliance store by store so you can finally sleep at night.

• Avoidance: Do you dodge calling store managers because you know it’s been months…or years?

• Emotional Numbness: Have you given up hope that brokers will ever talk to managers more than once or twice a year?

• Irritability: Do you snap every time someone says “we’ll let the distributor handle it”?

• Hyper-vigilance: Do you find yourself constantly worrying whether anyone is actually talking to the stores on your behalf?

Treatment: CPG GAPS provides regular, non-intrusive touchpoints so your brand isn’t a stranger in the store.

• Intrusive Thoughts: Do you obsess over why half your authorized SKUs never show up on shelves?

• Avoiding Thoughts: Do you try not to think about that new SKU launch that never made it into stores?

• Distorted Blame: Do you alternate between blaming the retailer, broker, distributor, and yourself for missing SKUs?

• Negative Mood: Do you feel despair knowing you paid listing fees, only to see your SKU ghosted at retail?

Treatment: CPG GAPS identifies missing SKUs and works with managers to ensure every authorized product is on the shelf.

• Persistent Negative Emotions: Do you feel deflated realizing you’re in “200 stores”… but only actually shipping to 45?

• Avoiding Reminders: Do you avoid pulling distribution reports because the truth hurts too much?

• Sleep Disturbances: Do you lie awake at night wondering how much promo money you’ve wasted on stores that never even stocked you?

• Exaggerated Startle Response: Do you jump every time someone asks, “So… how’s your distribution going?”

Treatment: CPG GAPS expands coverage, closes gaps, and gives you real peace of mind (and sleep) again.