Strategic Gaps
CPG GAPS closes strategic growth gaps by maximizing distribution within current retail partners, converting sunk listing fees into incremental sales and stronger ROI.
Coverage Gaps
CPG GAPS closes Coverage Gaps by targeting 100% of all eligible stores in each chain, regardless of location, pursuing full distribution coverage. Every additional store listing drives incremental sales, profit, and ROI.
Competition Gaps
CPG GAPS closes the Competition Gap by securing missing placements before rivals, locking in shelf space, boosting presence, and shutting out competitors from winning those same opportunities.
Insight Gaps
CPG GAPS closes data and insight gaps by uncovering store-level performance blind spots, delivering actionable analytics, and empowering brands to make smarter, faster decisions.
Set Size Gaps
CPG GAPS closes Set Size Gaps by mapping shelf configurations to set realistic distribution targets, and creating specific strategies to increase sales velocity to expand into the smaller, top-seller sets.
Ghost Gaps
CPG GAPS closes Ghost Gaps by identifying and exorcising bad store and SKU data that haunt sales managers and waste time, money and energy, so we only focus on closing real gaps.
Marketing Gaps
CPG GAPS closes Marketing Gaps by aligning shopper marketing, social media, and retailer promotions, maximizing promotional ROI, and converting awareness into measurable sales lift.