Retail Gaps
CPG GAPS closes Retail Gaps by closing the 4 core symptoms of Retail P.T.S.D. – Planogram Gaps, Touchpoint Gaps, SKU Gaps, and Distribution Gaps, including eCommerce Gaps, to activate eligible stores within a chain.
P - Planogram Gaps
CPG GAPS closes Planogram Gaps by working with store managers to fix compliance errors so listed products appear on-shelf, increasing ROI on listing fees, promotions, and advertising by ensuring more stores sell through.
T - Touchpoint Gaps
CPG GAPS closes Touchpoint Gaps by providing higher-frequency, higher value, 100% human contact, via phone, video calls and emails to build win-win relationships with store managers.
S- SKU Gaps
CPG GAPS closes SKU gaps by prioritizing and presenting top-performing items, ensuring store managers order proven winners that maximize sales velocity, volume, shopper satisfaction, and incremental ROI.
D - Distribution Gaps
CPG GAPS closes Store-Level Distribution Gaps by spotting missing placements, engaging managers, and securing orders—expanding coverage, maximizing shelf presence, and strengthening ROI across chains.
D - Distribution Gaps - eCommerce
CPG GAPS closes ecommerce gaps by auditing grocery websites, identifying missing or incorrect product listings, and works with the retailer’s digital team to fix or close gaps, ensuring brands are optimized online.