What does CPG GAPS do?
CPG GAPS closes strategic growth gaps by maximizing distribution within current retail partners, converting sunk listing fees into incremental sales and stronger ROI.
Retail Activation
Planogram Gaps
CPG GAPS closes Planogram Gaps by working with store managers to fix compliance errors so listed products appear on-shelf, increasing ROI on listing fees, promotions, and advertising by ensuring more stores sell through.
Touchpoint Gaps
CPG GAPS closes Touchpoint Gaps by providing higher-frequency, higher value, 100% human contact, via phone, video calls and emails to build win-win relationships with store managers.
Coverage Gaps
CPG GAPS closes challenging Coverage Gaps by targeting 100% of all eligible stores in each chain, regardless of location, pursuing full distribution coverage. Every additional store listing drives incremental sales, profit, and ROI.
Distribution Gaps - Head Office
CPG GAPS closes Distribution Gaps at Head Office by presenting data-backed cases to category managers, securing expanded listings, driving sales growth, and amplifying ROI on listing fees and trade spend.
Distribution Gaps - Store
CPG GAPS closes Store-Level Distribution Gaps by spotting missing placements, engaging managers, and securing orders—expanding coverage, maximizing shelf presence, and strengthening ROI across chains.
Ghost Gaps
CPG GAPS closes Ghost Gaps by identifying and exorcising bad store and SKU data that haunt sales managers and waste time, money and energy, so our retail activation reps only focus on closing real gaps.
Set Size Gaps
CPG GAPS closes Set Size Gaps by mapping shelf configurations, guiding realistic targets, and advising on strategies to increase sales velocity to expand into the smaller smaller sets, thereby maximizing chain distribution.
SKU Gaps
CPG GAPS closes SKU gaps by prioritizing and presenting top-performing items, ensuring store managers order proven winners that maximize sales velocity, volume, shopper satisfaction, and incremental ROI.
Competitin Gaps
PG GAPS closes the Competition Gap by securing missing placements before rivals, locking in shelf space, boosting presence, and shutting out competitors from winning those same opportunities.
E-Commerce Gaps
CPG GAPS closes e-commerce gaps by auditing grocery websites, identifying missing or incorrect product listings, and works with the retailer’s digital team to fix or close gaps, ensuring brands are optimized online.
Social Impact & Community
Hunger Gaps
CPG GAPS helps close the Hunger Gap by donating to local food banks and grocery industry charities with every gap closed, ensuring more Canadian families can get the food and support they need.
Data & Reporting
Insight Gaps
CPG GAPS closes data and insight gaps by uncovering store-level performance blind spots, delivering actionable analytics, and empowering brands to make smarter, faster decisions.